I have been following Cheek Pieces, a horse racing tipping service that costs £25 per month or £189 annually.
Tips are sent by email and are also available on a website. Selections are well researched and come with a summary. Here’s an example for Saturday 15th May:
Jumby (Newmarket 3:15) did well to finish third in a CD handicap last month as he was denied a clear run on a couple of occasions. Creative Force won that race and went on to win again at the Guineas meeting from an 8lbs higher mark, beating Perotto who also runs here but looks to have it to do against Jumby on these terms. One who could run well at a big price is Shalaa Asker who ran well in a hot Thirsk race two starts back. You have to forgive a poor run next time out where the only excuse offered was that the colt was unsuited by the undulations, not ideal coming to Newmarket then, but worth having a few quid on:
Newmarket 3:15 – Jumby – 1 point win @ 3/1 (generally)
The emails are usually sent through early evening the night before allowing you to get early bird prices. As you can see, a target price and suggested stake is included in the advice.
An each-way winner at 32/1 (73.66 on Betfair) made a big difference to the overall profit, and the trial has finished 5.43 points down; -£54.30 at £10 per point. However, Betfair has fared a lot better being 16.38 points up, £163.80.
This is a difficult one to classify. Without the big winner this would have been neutral. I appreciate the effort that goes into the selections, and Neil comes across as a very genuine guy. Even with the big win, there isn’t a profit to advised prices but Betfair prices not only made a profit but covered subscription costs; so neutral to advised prices and approved to Betfair. I also must acknowledge that advised price performance would be better with BOG, which I do not follow as it is a perk that Bookmakers can withdraw. I would want to see more consistent profits to justify an approved classification.