I just received the following e-mail from a regular reader. I’ve moved this service to the Failed Section.

“Hello Graham
I thought you might appreciate an update for one of earlier tests.
The company in question is Tax Free Quid and I believe you
referred to them as “cowboys”.
I too had a trial of their selections service and wasn’t overly
impressed. I cancelled when they went to a seminar in London
for a few days and selections either failed to arrive or came
too late to be of any use.
When they sent me an email regarding their new Football Filter
software I was already guarded but as there was a free 15 day
trial I thought that I had nothing to lose. Even the annual fee
after the trial, at £34, was attractive.
When you agree to the trial Paypal shows 15 days free and then
an annual fee of £45.
I contacted TaxFreeQuid to point out the error.
They have written back to say there is no mistake. They deliberately
quote £34 in the sales email to attract visitors. It is up to the
customer to realise that they will be charged more.
Their reason was that this Advertising Strategy is used by
everyone and there is nothing wrong in doing so.
I was flabbergasted and wrote back to that effect.
They replied to say that they didn’t know what my problem was
and they would not reply again if I contacted them. The matter was closed.
Perhaps you would like to alert your readers. If they are happy to pay £45
then that is fine but be wary of the £34 advertised.
All the best”