This service was originally launched in July 2011 and filled pretty quickly. It opened its doors again briefly in early 2012 and then once more in August 2014 at which point I joined.

As you can probably tell from its name this service targets value horses and, as I’m sure you’re fully aware, this will mean it is almost certainly going to be profitable long term.

It’s run by a chap called Kieran Ward, and I had the pleasure of meeting him at Sandown races in December. He’s been quietly making a respectable living from horse racing for some time now, and set up the service to allow others to copy his bets. He limits the number of people on his service in order to protect the prices so that all members have the opportunity to profit.

Since the launch of the service, members have achieved the following profits:

Main Account bets: +2053.29 points or £102,664 to £50 bets

Evening Account Bets: +916.02 points or £45,801 to £50 bets

Of Interest Horses: +100.45 points or £5022.50 to £50 bets

That equates to a grand total of 3069.76 points or £153,488 profit to £50 stakes, £76,744 to £25 stakes, or£30,697 betting tenners.

The process is straightforward enough. Each day you are e-mailed the days selections with a recommendation of the best bookie price although it’s always advisable to check Oddschecker anyway and use BOG bookies when possible. Getting the advised prices is generally easy enough (I’ve often matched, or got better than the advised price) and although it’s called the ‘Morning’ Value service, you do actually get sent evening bets too if there’s anything of interest.

So it’s a really simple service that targets good priced value selections and has been turning a profit for members for nearly five years now.

This is just the sort of service that ticks all the boxes. If you’ve no interest in horse racing, but like to make a profit then this is suitable because you can just place your bets and get on with your day and you will make a nice long term profit. Alternatively, if you enjoy horse racing then this is perfect because you are betting on some juicy contenders and this makes watching the sport even more thrilling. The fact that it also makes a great profit is a bonus!

When I met Kieran at Sandown I asked him if he could open it up again to give Cash Master readers a chance to get in on the action. And, in the spirit of ‘if you don’t ask, you don’t get’ I also asked if he could do a deal for my readers. Luckily he’d had a good day, was on his third or fourth pint, and was lubricated enough to make a rather generous offer.

And it is this…. 20% discount for Cash Master readers.

He’s only allowing a handful of new subscribers because the majority of his initial small band is still with him and he must protect the prices available. These selections are his primary source of income and so he cannot afford for the prices to be damaged.

So the service has now temporarily re-opened to Cash Master readers, and at a substantial discount. I expect the allotted places to be filled pretty quickly so if you are interested then you will need to act quickly or you won’t be able to get on board unless he opens it up again, and that will almost certainly not be for another year, if at all.

Is this for you?

This is value betting and the very nature of that means that it is a long term game. It’s not for everyone and if you are the sort of bettor that prefers regular small wins then this will not be for you. In fact, if you are likely to get disheartened if you have losing months then stay away.

However, if you are serious about making a consistent long term profit from horse racing, if you are able to ride short term losses to make substantial long term gains (3000+ points so far) then this will be right up your street.

Kieran has set up a special page just for you guys and you can find full details here:

Thursday 26th UPDATE: Only 7 places left!