This service was originally launched in July 2011 and filled pretty quickly. It opened its doors again briefly in early 2012 and then once more last August at which point I joined.

I’ve not reviewed this service until now simply because it’s been closed to new members and there was no indication of when it might be opening its doors again.

As you can probably tell from it’s name this service targets value horses and, as I’m sure you’re fully aware, this will mean it is almost certainly going to be profitable.

It’s run by a chap called Kieran Ward, and I had the pleasure of meeting him at Sandown races in December. He’s been quietly making a respectable living from horse racing for some time now, and set up the service to allow others to copy his bets. He limits the number of people on his service in order to protect the prices so that all members have the opportunity to profit.

The service is not a cheap but the price is relative to the profits it achieves. Since I joined in August the service has produced an incredible…

+323.95 points to 1 point level stakes!

That’s over £8K profit to £25 stakes or over £3k to modest £10 stakes in just over seven months.

The “of interest” selections have cost -32 points in the period so without those the profits would be +355.95 points. These “of interest” bets are more speculatively priced selections that are not included in the account bets.

Although I’ve only been using this since last August, every single bet has been proofed at the well respected Geegeez site run by Matt Bisogno. The figures since the service launched make pretty good reading:

+2718.03 points to 1 point level staking since start of the service in July 2011.

That’s £68,000 to £25 stakes or £27,000 betting just tenners.

The process is straightforward enough. Each day you are e-mailed the days selections with a recommendation of the best bookie price although it’s always advisable to check Oddschecker anyway and use BOG bookies when possible. Getting the advised prices is generally easy enough (I’ve often matched, or got better than the advised price) and although it’s called the ‘Morning’ Value service, you do actually get sent evening bets too if there’s anything of interest.

So it’s a really simple service that targets good priced value selections and has been turning a profit for members for three and a half years now.

This is just the sort of service that ticks all the boxes. If you’ve no interest in horse racing, but like to make a profit then this is suitable because you can just place your bets and get on with your day and you will make a nice profit. Alternatively, if you enjoy horse racing then this is perfect because you are betting on some juicy contenders and this makes watching the sport even more thrilling. The fact that it also makes a great profit is a bonus!

When I met Kieran at Sandown I asked him if he could open it up again to give Cash Master readers a chance to get in on the action. And, in the spirit of ‘if you don’t ask, you don’t get’ I also asked if he could do a deal for my readers. Luckily he’d had a good day, was on his third or fourth pint, and was lubricated enough to make a rather generous offer.

And it is this…. 20% discount for TEN Cash Master readers.

He’s only allowing a handful of new subscribers because the majority of his initial small band are still with him and he must protect the prices available. These selections are his primary source of income and so he cannot afford for the prices to be damaged.

He has set up a special page just for you guys and you can find full details here:Approved2

The page will be taken down once TEN people have subscribed so if you are interested you need to act quickly.