I have followed this service from Eddie Lloyd, ex-bookie and pro-punter, for a complete year. It is a horse racing backing service looking for early (previous day) value selections. You may remember this as a particularly successful FREE service, which then added a paid-for early bird arm for punters who wanted early prices. However, this was still too successful and the prices became squeezed, and the free service had to be shut down.

Although the final month has seen some good profits, it is unfortunately not enough to save it from Room 101. As you will see from the headline figures, I don’t really need to go into ROI and longest losing runs, as the results speak for themselves. So here they are:

Bets: 217, of which 30 were (half point) each way

Non runners: 10

Winners: 25

Places: 2 (no winners from e/w)

Losers: 180

P/L to advised odds: -1.83 points

P/L to achieved odds: -9.15 points

P/L to SP: -22.06 points

The service makes much of the value achieved on the odds by going early bird, so let’s look at that.

Average advised odds (all): 9.95

Average SP (all): 9.14

Average advised odds (winners): 8.14

Average SP (winners): 7.14

So there is evidence that some value is found, albeit fairly slim. However, this has not translated into profits, and so I can’t recommend the service.

I’m sure Eddie knows his stuff, he certainly was successful enough when I monitored the free service prior to this trial and my own belief is that any service should be given two years to prove its worth, but I do know most punters don’t have the patience for this (which is why most of us lose!). Indeed, most services are only trialed by websites for three months, which can’t give a true picture, especially with horse racing where different codes and weather can skew results.

However, I have no option but to FAIL this trial.                                                    Failed

The paid service will take a maximum of 200 members. The cost is a rolling £27 per month.

Full details here: